Nov 14, 2022 – New York City, NY – Local SEO is becoming increasingly important. The popularity of local search queries such as “near me” and “close by” has skyrocketed over the past few years. This is due to the fact that the majority of consumers use the internet to find local businesses. Local optimization boosts search engine visibility for offline and online businesses because the map pack pushes organic SERPs below to show local results first.
Here are the benefits of local SEO for small businesses:
1. High Rankings for Local Searches
A local business has an advantage over a national one. Google prioritizes local results when it detects local intent in a query. This reduces your competition and increases your chances of appearing in Google’s 3-pack listing.
In Google, the top five results receive 60% of all clicks (not including paid advertisements). This means that if you implement local SEO properly, you will likely be in one of the top three spots, which account for more than 60% of all clicks. Without this, you risk losing potential buyers.
2. Increase in Relevant Traffic
It has always been hard to reach the right people. With local SEO, you can streamline your efforts and focus on your specific area. Fill out your Google My Business profile, list your business in as many local business directories as possible, and add a local landing page to your website (if you have one). If done correctly, you’ll start receiving the most relevant traffic.
More than 70% of local searches result in visits within a 5-mile radius. This means that implementing local optimization can increase your chances of receiving relevant traffic.
3. Credibility and Authority
There’s no way to know if a company is legitimate on first impressions, but local SEO helps us overcome this obstacle. Authority and trust are two more advantages of local SEO. With time, brand trust will evolve into brand loyalty. It will allow you to keep customers for years while increasing your ROI (return on investment). Most of the time, over 60% of sales come from repeat customers who trust your brand.
4. Effective Community Outreach at the Local Level
You can integrate your business into the local community with local SEO optimization. Local optimization raises brand awareness and establishes authority while improving rankings. When your credibility is high, people are more likely to put their faith in you, especially on a local level.
5. Recognition in Local Directories
Local search engine optimization (SEO) can help get your company listed in relevant local directories. These are the places that people often visit to get specific local business information.
Google My Business is by far the most well-known business directory. It’s an excellent place to show what your company is all about, what services you provide, what products you sell, and, most importantly, where you’re located. You can also use Yelp, Waze, TripAdvisor, Yellowpages, and Apple Maps.
6. More Local Reviews
Getting positive feedback from customers is one of the most important aspects of local SEO. 5-star product reviews doubles the likelihood of purchase.
The number and type of reviews matter to Google and people. It means that if your profile consistently generates new feedback, search engines will boost your ranking. Meanwhile, new reviews will boost your brand’s authority and, as a result, loyalty and trust in your company.
7. Increased Lead Generation, Sales, and Repeat Business
If you want more targeted traffic to your site or page and a higher rank in search engine results, local SEO is the way to go. The result is an increase in brand trust, which in turn increases the likelihood of new business and, in many cases, repeat purchases.
Returning customers is critical to the success of your business. One of the most significant advantages of local SEO is that it can help you gain loyal customers much faster. Researchers found that repeat customers were 50% more likely to become paying customers compared to new ones. Once you’ve earned a customer’s trust, keeping it is essential if you want to continue receiving repeat business.
8. Community-Building Capability
It is important to remember that the power of local communities should never be understated. Local SEO can provide you with sponsorship opportunities as well as high visibility among people who support local businesses in your area.
When your brand’s recognition grows, other company owners may want to connect with you to promote each other’s products or services. This is an excellent opportunity to make connections with other local businesses and build a network.
9. Emphasis on Mobile Devices
Google’s mobile-first indexing policy, which prioritizes mobile-friendly sites in search engine results, was officially launched on July 1, 2019. More than half of all internet traffic now originates from mobile devices, making it more important than ever to optimize for mobile search.
When conducting a search on a mobile device, location is crucial because search engines can pinpoint the precise location of the user. That means you need a mobile strategy if you want to succeed in the competitive local market.
Mobile-optimized pages can give you a significant advantage over your competitors because local businesses do not pay as much attention to mobile devices as they should.
10. Increasing your ROI
Finally, local SEO’s value lies in its ability to quantify your company’s progress toward its goals. Once you shift your attention to local optimization, the tides will turn in your favor. This means that after you have optimized your Google My Business Profile, local listings, and content for local search, you will see an increase in traffic and sales.
You should work with AuroIN, the local SEO experts in New York, to improve your local presence. You can always call +1 315-533-1323 or send an email to sales@auroin.com to schedule a quick Local SEO consultation to figure out the many possibilities for your business.
About AuroIN: AuroIN is a full-service digital marketing agency in NYC that has been in business since 2000 and offers comprehensive support for its clients’ digital marketing programs. The experts at AuroIN understand both the importance of business principles and the nuances of cutting-edge digital technologies. AuroIN offers every digital marketing service imaginable, from research and planning to brand development, social media marketing, and local SEO.
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